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Pasta in Iran
Euromonitor International, Nov 2011, Pages: 48
Total volume and current value sales of pasta grew strongly over the review period, mainly a result of the low base of the category as well as the awareness increase which has been the general trend in recent years. Whilst bread and rice can be regarded as the staple of the Iranian diet, pasta is regarded as an affordable alternative which can be consumed even by lower-income consumers. After the elimination of subsidies during 2010, pasta was one of the categories which benefited a lot from...
The Pasta in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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