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Ready Meals in Iran
Euromonitor International, March 2012, Pages: 48
2010 and 2011 can be regarded as the years of the sudden rise of ready meals in Iran. The category benefited from a rapid trend towards urbanisation and increasingly hectic lifestyles, which increased demand for fast and effective meal solutions. Continuing the trend from 2010, more women have to work outside the house, which makes it impossible for many Iranian households to continue the trend from their previous generations who preferred to prepare homemade traditional foods. On the other...
The Ready Meals in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Ready Meals market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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