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Ready Meals In Kenya
Euromonitor International, Jan 2012, Pages: 39
Ready meals has benefited highly from the growing base and increasingly hectic lifestyles of middle-income consumers in Kenya, with an increasing number of these consumers opting for products in ready meals in order to avoid the inconvenience of home cooking. This is particularly true for young working professionals who do not have the time or inclination to prepare meals at home. Nevertheless, the vast majority of Kenyan consumers continued to prefer to prepare food at home in 2011.
The Ready Meals in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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