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Soup In Kenya
Euromonitor International, Jan 2012, Pages: 39
Even though products in soup are perceived to be healthy, most consumers choose to consume homemade soup, which is prepared by boiling bones to extract bone marrow and then adding other ingredients. Thus, in challenging economic times, products in soup are among the first products to be removed from the shopping list of consumers, as they opt for homemade soup. Therefore the continued negative effects of the global economic downturn led to decreased demand for soup in 2011.
The Soup in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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