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Beer In Guatemala
Euromonitor International, Dec 2011, Pages: 30
With total volume sales of 155 million litres in 2011, beer is one of the largest alcoholic drinks areas in Guatemala. Although there is a large tradition of beer consumption in the country dating back to the 19th century, per capita consumption is still low when compared with other Latin American countries. Indeed, annual per capita consumption is the lowest in the region, standing at just 11 litres in 2011. It is estimated that indigenous people account for around 55% of the country’s total...
The Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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