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Spirits in Nigeria

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    Report

  • 34 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203308
Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories dominated by premium brands saw weaker performances overall, some premium categories performed well as consumers of premium products were less impacted by the difficult economic conditions.

The analyst's Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Volume growth maintained, although brand and category switching is seen
  • Irish whiskey maintains its dynamic growth
  • Bitters maintains growth despite its already large size and new regulation
PROSPECTS AND OPPORTUNITIES
  • A range of factors set to drive dynamic growth in spirits
  • Younger adults set to drive premiumisation in spirits
  • Stronger move towards e-commerce expected
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2022
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 2 Sales of Spirits by Category: Total Value 2017-2022
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
  • ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 22 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research SOURCES