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Wine in Nigeria
Euromonitor International, April 2012, Pages: 20
Wine sales are currently being driven by strong population growth, the desire amongst consumers for new tastes, the increasing female drinking population, rising health consciousness, on-going Westernisation and higher disposable income levels. Nigerians are not traditional drinkers of Western wine, normally preferring local ‘palm wine’ (a sort of sweet white wine). However, with many drinkers seeking an alternative to beer and spirits, red wine in particular has seen an explosion in demand in...
The Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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