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Beer In Bolivia
Euromonitor International, Dec 2011, Pages: 31
Since the entry of Compañía Cervecera Boliviana SA (CCB) into the beer arena in 2006, the market has become more dynamic despite the strong position of the current leader Cervecería Boliviana Nacional SA (CBN). Over the review period, but especially in the last two years of the review period domestic and international companies launched new brands in an attempt to develop niche markets or less developed segments such as female and younger consumers.
The Beer in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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