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Beer In Peru
Euromonitor International, Dec 2011, Pages: 36
The consumption of beer in Peru is reaching premiumisation. The improvement in the economy affected consumption patterns, with consumers moving to premium or better quality products. This movement can be witnessed on different levels; in the case of low-income consumers, they reduced consumption of low quality informal beverages to better alcoholic drinks such as beer. In the case of medium to high-income consumers they have moved from economy beers to standard or premium beers.
The Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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