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Noodles In Georgia
Euromonitor International, Oct 2011, Pages: 49
Technocom Corp entered noodles with Mivina pouch instant noodles in 2010. Mivina is a relatively cheap (around GEL8.00 per kg) and qualitative product. Furthermore, it has quite broad penetration and rapidly established distribution. The appearance of Mivina weakened sales of almost all competitor brands, except the leader, Anakom. Mivimex (Masan Rus Trading), the second-ranked brand, recorded a 37% decrease in retail value sales as Mivina firmly entered the top three positions in 2010.
The Noodles in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Noodles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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