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Pasta in Nigeria
Euromonitor International, Oct 2010, Pages: 43
Pasta has mass market appeal in Nigeria; it is now considered a staple food item that is consumed by individuals from all income groups. Pasta is cheaper than traditional substitutes such as rice and yam and it is also faster to prepare and more convenient. These factors contributed to the dynamic growth observed in this category and domestic manufacturers boosted their capacity and improved product offerings in order to benefit.
The Pasta in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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