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Ready Meals in Macedonia

Euromonitor International, Dec 2010, Pages: 46


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Ready Meals is one of the less mature packaged food categories in Macedonia. As such, ready meals is very volatile and vulnerable to fluctuations in the economic situation. Therefore, even though ready meals achieved high growth rates during the early stages of the review period, once the effects of the global economic recession hit Macedonia in 2009, decreases in both volume and value were registered. As the economy in Macedonia picked up again in 2010, ready meals again achieved positive...

The Ready Meals in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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