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World Videoconferencing Endpoint Markets
Frost & Sullivan, Jan 2010, Pages: 34
This Frost & Sullivan research service titled World Videoconferencing Endpoint Markets provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies and markets: room systems, executive systems, high definition, standard definition, IP videoconferencing, and embedded bridges.
Market Overview
Travel Savings and Productivity Gains Promise Future Growth in the World Videoconferencing Endpoint Markets
Although the floundering economy had a negative impact on the global videoconferencing endpoint markets, the value proposition of videoconferencing as a tool to help reduce travel and as a productivity enabler was considerably enhanced. Accordingly, after a short period of slower, ramp-up growth, the market is poised to gather steam with increasing globalization, mobile workforce enablement, and the expected greenfield deployments among small and medium businesses (SMBs), an area that is currently underpenetrated. 'While the market did not grow in terms of actual revenues, 2009 was a momentous year for the heightening of awareness and mindshare for videoconferencing in enterprise communications,' notes the analyst of this research service. 'Cisco’s acquisition of Tandberg and Logitech’s acquisition of LifeSize brought video into the spotlight and further into the mainstream enterprise communications market.'
The effect of the economic slowdown has been a double-edged sword. On one hand, videoconferencing helps companies cut travel and facilities costs to support a more virtual workplace. On the other hand, it also forces a majority of companies to hunker down and slash IT budgets to avoid new investments during the financial crises. With the latter having a stronger impact, the global videoconferencing endpoints market saw a decline in revenues in 2009. The year 2010 is of cautious optimism for both customers and vendors. In addition, with the upheavals in the competitive landscape, we can expect to see many customers take a wait-and-see approach when it comes to choosing their video vendor. A significant development impacting market dynamics is the increased emphasis on interoperability and the emergence of telepresence (TP) as a distinct segment but that still needs to work within the corporate visual collaboration product spectrum. Customers are now becoming increasingly aware that telepresence is capable of delivering greater ROI when connecting to the rest of the video investment and the larger enterprise communication infrastructure. End users are demanding that their telepresence solutions not only operate seamlessly with their existing video and other enterprise communications estates, but also communicate with other visual solutions beyond the corporate boundaries. Interoperability between the different video solutions is vital for the uptake of video. Where there is no direct interoperability, the market does offer interim gateway-type solutions to solve the interoperability problem today. However, deploying a lot of these point products increases the total cost of ownership and is not very efficient. As vendors work on resolving the different interoperability challenges natively, customers will be more convinced of the ROI of their end-to-end video investment.
With customers looking past the hype surrounding telepresence and considering large-scale deployment of different forms of visual communication products, vendors must make renewed efforts to educate customers on the benefits of video and the product choices available to end users within the broad spectrum of visual communications.
The need to do instant communication and collaboration is revving up the attraction quotient for videoconferencing. Vendors must identify geographic regions, verticals, and niche markets where these drivers are playing a critical role to increase their market share. 'A large portion of the $787 billion stimulus package has been earmarked for technology initiatives and investments, especially within the public sector, education and health care industries, all of which are becoming avid video users,' says the analyst. 'Vendors will need to revisit their channel partner strategies in these verticals in order to take advantage of the impending adoption.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Room systems
- Executive systems
- High definition
- Standard definition
- IP videoconferencing
- Embedded bridges
Technologies
The following technologies are covered in this research:
- High definition
- Standard definition
- IP videoconferencing
- Dual-mode endpoints
- Embedded bridges
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