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Hot Drinks in Germany to 2013
Datamonitor, Feb 2010, Pages: 135
This databook provides key data and information on the hot drinks market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: coffee, tea and other hot drinks
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights of this title
The market for hot drinks in Germany increased at a compound annual growth rate of 2.8% between 2003 and 2008.
The coffee category led the hot drinks market in Germany, accounting for a share of 58.4%.
Leading players in German hot drinks market include Tchibo Holding AG, Kraft Foods, Inc. and Mellitta GmbH.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the hot drinks market in Germany
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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