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Hot Drinks in Nigeria to 2013
Datamonitor, Feb 2010, Pages: 118
This databook provides key data and information on the hot drinks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: coffee, tea and other hot drinks
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the hot drinks market, including company overview, key facts and business description
Highlights of this title
The market for hot drinks in Nigeria increased at a compound annual growth rate of 3% between 2003 and 2008.
The coffee category led the hot drinks market in Nigeria, accounting for a share of 66.5%.
Leading players in Nigerian hot drinks market include Nestle S.A., Cadbury Schweppes plc and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the hot drinks market in Nigeria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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