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OTC Healthcare in Poland to 2013
Datamonitor, Dec 2009, Pages: 190
This databook provides key data and information on the OTC healthcare market in Poland. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.
Scope
- Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
- Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights of this title
The market for OTC healthcare in Poland increased at a compound annual growth rate of 5.3% between 2003 and 2008.
The traditional medicines category led the OTC healthcare market in Poland, accounting for a share of 24.4%.
Leading players in Polish OTC healthcare market include GlaxoSmithKline Plc, US Pharmacia and Herbapol Wroclaw SA.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Poland
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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