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OTC Healthcare in South Korea to 2013

Datamonitor, Dec 2009, Pages: 193


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This databook provides key data and information on the OTC healthcare market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

- Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

- Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

- Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights of this title

The market for OTC healthcare in South Korea increased at a compound annual growth rate of 6.6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in South Korea, accounting for a share of 40.3%.

Leading players in South Korean OTC healthcare market include Dong Wha Pharmaceutical Industrial Co. Ltd., Johnson & Johnson and Whanin Pharmaceuticals Co. Ltd..

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the OTC healthcare market in South Korea

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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