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Global Digital Out-of-Home Forecast 2009-2014
PQ Media, Nov 2009, Pages: 185
Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010.
Throughout history, emerging media supported by strong audience metrics have consistently grown during economic recoveries after deep recessions. This was true for radio in the '30s and '40s, broadcast TV in the '50s, cable TV in the '80s and '90s, and Internet and search in the '00s. The publishers data strongly suggest history will repeat itself in the case of digital out-of-home media, due in part to today's unprecedented media disruption and fragmentation, people consuming more media out of the home all day long, and with media stakeholders placing greater emphasis on audience measurement.
While the rate of growth has gone through a 'gold rush' and predicted 'shakeout' phase, with decelerated growth for the second consecutive year, the report anticipates U.S. spending will grow 2.0% to $2,469 billion in 2009, with worldwide spending up 4.7% to $6.69 billion. Starting in 2010, the report forecasts digital OOH will move into a 'breakout' phase and grow at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally. During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.
The digital OOH media sector was first identified and defined by the publisher in 2007. The Global Digital Out-of-Home Media Forecast 2009-2014 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and analysis.
The much anticipated 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific; has been expanded to reflect input from more than 650 digital OOH companies; presents exclusive findings and predictive analysis and runs 185 pages with more than 30 data tables & charts, as well as the largest collection of digital OOH company profiles with contact information ever assembled. Detailed drill-down segment and sub-segment data from the publishers deep repository of proprietary spending and media usage databases provide media stakeholders with the essential planning tools for developing sound strategic initiatives in an evolving digital OOH media space.
Exclusive History, Spending, Trends and Analysis Available No Place Else:
- Definitions & Segmentation:
-- Video Advertising Networks (VANs) – In-Theater, In-Retail, In-Office, In-Entertainment, In-Transit
-- Digital Billboards and Ambient Advertising – At-Road, At-Transit, At-Entertainment, At-Retail
- US and Global digital OOH Media Spending Analysis 2004-2014
- Global Regions Covered: US, Canada, Latin America, Western Europe, Eastern Europe/Middle East/Africa, Asia/Pacific
- Countries Covered: US, Canada, Brazil, UK, Germany, France, Spain, Italy, Russia, Middle East & Africa, Japan, China, South Korea, Australia, India
- Digital OOH Share of Overall Out-of-Home Media Spending
- Top 20 Video Advertising Network Providers
- Top 20 Digital Billboard Providers
- Top 10 Trends Driving DOOH Going Forward
- Digital OOH Spending by Company Cluster - Top 10, 11-25, 26-50, etc.
- Share of Digital OOH Spending by Company Size - Over $100 Million, $50-$100 Million, etc.
- Digital OOH Spending by Ad Categories 2009
- Share of Digital OOH Spending by Segment
- Share of Digital OOH Spending in 2009 - National vs Local
- VAN Spending 2004-2014
- Digital Billboard Spending 2004-2014
- VAN Share of Digital OOH Spending 2009
- Global digital OOH Media Spending Analysis - Americas, EMEA, Asia/Pacific
- Global digital OOH Spending and Share by Region and 15 Selected Countries
- Share of VAN Visitors with Income Over $100,000
- Time Spent Annually with Media Per Person - 1984 vs 2008
- Number of Visitors Per Venue Type, Visits Per Year and Avg. Minutes Per Visit
- Number of At-Road Digital Billboards 2004-2014
- Number of Commuters and Time Spent Commuting
- Pro Sports Attendance 1985 – 2009
- Estimated Consumer Interaction with VANs Per Month
- Comparative CPM Rate Ranges by Medium
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