IPTV Global Hospitality (In-Room and In-Flight Entertainment) Markets - 2010
Multimedia Research Group (MRG, Inc), February 2010, Pages: 73
This hospitality IPTV market report is comprised of In-Room Entertainment (IRE) and In-Flight Entertainment (IFE). This report discloses how large the entire hospitality video market is, what percentage already has Triple-Play or at least video services (Broadcast and on-demand services), and what part of that market is ready to buy (or lease or engage in a partnership) to offer a new or upgraded bundled IPTV service. The report also answers these questions:
- What are the top 3 market drivers for the hospitality (IRE and IFE) services?
- What are the main business models that are most popular with “Operators” (such as building owners or managers)?
- What growth rate can be expected in 2009-2012 on a region-by-region basis?
- How will market drivers differ in various regions, and why?
- What can Hospitality Operators (for IRE) in the various regions expect as a return on investment?
- What are the real costs and benefits of converting to IPTV, including estimated ROI?
- How do IFE and IRE services compare, and what can be learned from their similarities?
- What impact is online video likely to bring on the VOD revenues in In-Room Entertainment, and how can hoteliers respond?
This report describes how large the hospitality market is, what percentage already has Triple-Play or at least video services (Broadcast and on-demand services), and what part of that market is ready to buy (or lease or engage in a partnership) to offer a new or upgraded IPTV service. Technology descriptions and vendor profiles are included.
1 Executive Summary — Hospitality IPTV Markets
1.1 Historical Background
1.2 Key Findings
2 Introduction
2.1 Background
2.2 Pure IP Systems
2.3 IP/QAM Systems
2.4 Definitions of Market for On-demand and Broadcast Services
2.4.1 Hospitality In-Room Entertainment (IRE) Market Segment
2.4.2 In-Flight Entertainment (IFE) Market Segment
2.5 Define Cost/Functional Advantages of IP in IRE and IFE
2.6 Recap Basic Dynamics of IP Hospitality Market
2.6.1 Market Drivers
2.6.2 Market Barriers
2.6.3 Market Opportunities
2.7 Recap Basic Dynamics of IFE (In-Flight Entertainment) Market
2.7.1 Market Drivers
2.7.2 Market Barriers
2.7.3 Market Opportunities
3 Market Size and Related Market Data
3.1 Global Hotel Market — Summary (2008-2012)
3.2 Hotel Market Size By Region — Summary (2008-2012)
3.2.1 Asia
3.2.2 Europe/Middle East
3.2.3 North America
3.3 IFE Market Size By Region — Summary (2008-2012)
3.3.1 Global Market
3.3.2 IFE Market By Region
3.4 IFE Market Breakdown By Type of Video
4 Technology Definitions
4.1 System Configurations
4.1.1 Pure IP
4.1.2 Hybrid IP/Coax
4.2 Broadcast
4.2.1 Ingest
4.2.2 Distribution
4.3 On-demand
4.3.1 Ingest
4.3.2 Distribution
4.4 Converged Systems (Triple-Play)
5 Review of Key Issues
5.1 Advertising
5.2 Use of Fiber vs. Coax vs. UTP vs. Wi-Fi
5.3 System Costs
5.3.1 ROI: Arriving at Break-even
5.4 How to Reduce Costs
5.5 How to Make a Profit When the Host Doesn't Pay
5.6 Business Models That Make a Profit (Basic and Converged Services)
5.7 Use of Widgets and Other Interactive Services
5.8 Case Study of New IP System Replacing Old
5.8.1 IPTV System Replacing Tape-Based Video System
5.9 Future Trends
5.9.1 Hotels
5.9.2 Airlines
5.9.3 Other Segments
6 Vendor Profiles
6.1 Hospitality Vendor Profiles
6.1.1 ADB (Advanced Digital Broadcast)
6.1.2 Amino
6.1.3 Anevia
6.1.4 CoreTrust
6.1.5 Drake
6.1.6 Espial (Kasenna)
6.1.7 LG Electronics
6.1.8 MICROS (Fidelio, PMS System)
6.1.9 Motorola
6.1.10 Move Networks (Inuk Networks)
6.1.11 Nighthawk Systems (Eagle Broadband)
6.1.12 Pace
6.1.13 Philips
6.1.14 Samsung
6.1.15 SecureMedia (Recently Acquired by Motorola)
6.1.16 Verimatrix
6.2 IFE Vendor Profiles
6.2.1 ExtendMedia
6.2.2 LiveTV
6.2.3 Row44
6.2.4 Spafax
6.2.5 Thomson
7 Turnkey/System Integrator Profiles
7.1 Hospitality
7.1.1 Acentic GmbH
7.1.2 All Day Cinema
7.1.3 BNS (Broadband Network Systems) Ltd.
7.1.4 Bulk TV & Internet
7.1.5 DIRECTV
7.1.6 DOCOMO interTouch
7.1.7 EchoStar
7.1.8 Filmbank
7.1.9 Guest-Tek Interactive Entertainment Ltd.
7.1.10 Hospitality Network, A Product of Cox Business
7.1.11 iBAHN
7.1.12 KoolConnect Technologies
7.1.13 LodgeNet (On Command) and LodgeNet Healthcare
7.1.14 NxSystems LLC (NXTV)
7.1.15 PureHD
7.1.16 Skylight Healthcare Systems
7.1.17 Smart Hospitality
7.1.18 SuiteLinq
7.1.19 Quadriga
7.2 In-Flight Entertainment (Turnkey/System Integration)
7.2.1 Lumexis
7.2.2 Panasonic Aviation
7.2.3 Rockwell Collins
7.2.4 Thales
8 Conclusions
8.1 Winning Services
8.2 What IP Brings That Competition Can't
8.3 Risks
8.4 Opportunities
9 Addendum #1: Glossary of Terms
10 Index of Companies
Table of Figures
Figure 2-1: The "guestLINK" Product
Figure 2-2: Types of Devices Guests Bring to Hotels
Figure 3-1: IRE Total Hotel Rooms and Video-enabled Rooms Worldwide
Figure 3-2: Global Market for Hotel Video ($US, Million), CapEx and Revenue Combined
Figure 3-3: Asia Hotel Market for Video ($US, Million)
Figure 3-4: EMEA Hotel Market for Video ($US, Million)
Figure 3-5: North America Hotel Market for Video ($US, Million)
Figure 3-6: North America Hotel Market By Technology Type (Rooms [000])
Figure 3-7: North America Hotel Entertainment Revenue Per Room, Per Month
Figure 3-8: Global Revenue for New IFE Systems ($US, Millions)
Figure 3-9: IFE IPTV Systems Revenue Breakdown By Region ($US) — 2009-2010
Figure 3-10: Video System Breakdown By Selected Airline
Figure 3-11: Total (Selected Airline) Breakdown of Video Systems By Seat
Figure 3-12: Total (estimated) Breakdown of Operational Airline Seats and Video-enabled Seats
Figure 4-1: Typical IP Video System Architecture
Figure 4-2: Motorola's High-speed (In-Room) Ethernet System
Figure 4-3: Drake's QAM-Based System For Video Distribution
Figure 6-1: ADB's Set Back Box, Model 4820C
Figure 6-2: Amino's AmiNet110H STB Hospitality Model (Overall View)
Figure 6-3: Amino's AmiNet110H STB Hospitality Model (Rear Connections)
Figure 6-4: Row 44's GUI with Space for Advertising Inserts
Figure 7-1: Skylight Systems' Interactive TV System
Figure 7-2: Virgin America's Red IFE Interface
Table of Tables
Table 2-1: Equipment Cost Sharing (U.S.)
Table 5-1: Break-even/ROI Scenarios for In-Room Entertainment Systems ($USD)
Global Hospitality IPTV Forecast from MRG Reports Airline and Hotel Video Market Over US$1.9 Billion in 2012
Over 11 million hotel rooms and 1 million airline seats are potential IPTV applications, according to a new report from MRG, Inc. Hotels and Airlines alone account for a US$1.9 billion global market in 2012, indicating that for most hospitality applications, analog video is dead.
The new report from MRG shows that both In-Room Entertainment and In-Flight Entertainment (IRE and IFE) markets show a sharp shift in user expectations. “While respondents indicated that IPTV may be too expensive for the low-end market, the study finds that there is a substantial and growing need for IPTV to serve the mid- and high-end of the hospitality market. This has gone from a nice-to-have to a must-have situation,” says Mike Galli, IPTV Analyst for MRG, Inc.
“This report pinpoints growth opportunities in this industry throughout the product and services value chain,” states Mr. Galli. “While many in the IPTV industry consider hospitality to be unimportant, we found that it is very important, with some IPTV suppliers reporting that it represents 25% of their total revenue. There are specific opportunities in a variety of hospitality segments including hotels, dormitories, hospitals and aircraft, and this report helps to clearly identify where they are in each segment.”
One key benefit of IPTV is superior remote operation and diagnosis, meaning double- or triple-play systems can be monitored from off-site, resulting in huge OpEx savings for the Hospitality Operator. For example, one hospital’s IPTV system frees nurses from explaining to patients how to use the system. Other examples show how hotels using both VOD systems and e-com are able to generate far more revenue from e-com and advertising than from Pay-per-View.
“Simplicity also is key to improving user enjoyment,” states Mr. Galli. “Since guests are there for only a short period, they don’t have time to learn a complex system, but want to get interactive services like those at home. As consumers receive improved video services at home, Hospitality Operators are finding there is a need to upgrade hospitality systems, much of it resulting from HD and VOD improvements in 2008-2009.”
“This report is the only one available that measures the global IPTV Hospitality Market,” says Gary Schultz, MRG President. “It also shows how IPTV meets today’s needs far better than older analog or digital video solutions.”
- ABC
- Accor
- Acentic GmbH
- ADB
- ADB Group
- Adtec Digital
- Advocate
- Air AsiaX
- Air Canada
- Air France
- AirOne
- AirTran
- All Day Cinema, LLC
- American Airlines
- Amino Communications Ltd.
- Amino Technologies PLC
- Anevia
- Apple Inc. (iTouch)
- Arab Media Corporation (AMC)
- Archos
- Ascension Health
- Asiana
- AssetHouse
- Aurora
- Banner Health
- Bell Canada
- Benchmark Capital
- Blonder Tongue
- Blue Wings
- BNS Ltd. (Broadband Network Systems)
- British Airways
- Bulk TV & Internet
- Cavalier Telephone
- China Data Broadcast
- Cisco Systems, Inc.
- Comcast
- Continental Airlines, Inc.
- CoreTrust, Inc.
- Cox Enterprises
- (Adify Corporation, AutoTrader.com, Cox Business Systems, Cox Communications, Inc., Cox Media Group, Inc., Cox Radio, Inc., Cox TMI, Inc., Kudzu.com, Manheim, Inc.)
- Crown Macau
- CWI
- DIRECTV, Inc.
- DISH Network LLC
- DOCOMO interTouch Pte Ltd.
- Dorint
- Drake
- EchoStar Corporation (Sling Media, Inc.)
- Empire Hotel
- Espial (Kasenna)
- ESPN
- Etihad
- ExpressJet
- ExtendMedia
- Filmbank
- Fox
- Frontier Airlines
- Fullerton Hotel
- guestLINK
- Guest-Tek Interactive Entertainment Ltd.
- Hawaiian Airlines
- HBO
- Hilton
- Holiday Inn Express
- Hotel International & Terminus
- Hummer Winblad Venture Partners
- Hyatt
- iBAHN
- InterContinental Hotels Group (IHG)
- Japan Airlines
- JetBlue Airways Corp.
- KoolConnect Technologies, Inc.
- Korea Telecom (KT)
- LG Dacom
- LG Electronics, Inc.
- (LG Electronics USA, Inc.)
- LiveTV LLC
- LodgeNet Interactive Corporation
- (OnCommand)
- Lufthansa
- Lumexis Corporation
- Maritim
- Marriott
- Marriott International
- Matsushita Electric Industrial Co., Ltd.
- Mexicana Airlines
- MICROS Systems, Inc.
- (MICROS-Fidelio International)
- Microsoft
- Motorola, Inc.
- (SecureMedia)
- Move Networks, Inc.
- (Inuk Networks Ltd.)
- Mövenpick
- Netflix, Inc.
- Nighthawk Systems, Inc.
- (Eagle Broadband)
- Nintendo
- NxSystems LLC (NXTV Inc.)
- Pace
- Panasonic Avionics Corporation
- Panasonic Corporation of North America
- Park Regis
- ProSieben
- PureHD Inc.
- Quadriga
- RealNetworks, Inc.
- Reeltime Infotainment
- Rockwell Collins
- Rosari IT Services (RIS)
- Row 44
- Royal Philips Electronics of the Netherlands
- Samsung
- Sharp Healthcare
- Skylight Healthcare Systems, Inc.
- Smart Hospitality Corporation
- Smith Travel Research
- Sol Melia
- Sony
- (Sony Pictures Releasing)
- Southwest Airlines
- Spafax
- St. Mary's Hospital
- Starwood Hotels & Resorts
- Starz
- Steamboat Ventures
- SuiteLinq, Inc.
- Sutter
- Swank Hospitality
- Televisa
- Thales
- Thales Group
- Thomson
- TiVo Inc.
- United Airlines
- US Airways
- Verimatrix
- Videotree
- Virgin Airlines
- Virgin America
- Virgin Atlantic
- Virgin Blue
- Warner Bros. Entertainment
- WestJet
- World Airline Entertainment Association (WAEA)
- Wyndham Worldwide
- XM
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