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Beer in China 2010: A Market Analysis
Access Asia Ltd, Feb 2010, Pages: 205
This report reviews characteristics, trends and developments over the 2003 to 2009 period in the beer market and industry of the People’s Republic of China, and gives forecasts of market performance to 2015. The emphasis is on the retail market and the major industry players. The report covers the following sectors:
- Standard lagers;
- Draft beers;
- Other beers
This recently updated report includes:
- An overview of China’s total food market with sales statistics up to 2009;
- The total value and volume of the retail and HoReCa beer market up to 2009;
- The value and volume of retail and HoReCa beer sales, including by product sector, up to 2009;
- Volume & value forecast the beer market in China up to 2015;
- The beer market background and current issues;
- Marketing & distribution;
- Production and international trade data up to 2009;
- SWOT analysis
- Key manufacturer profiles
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.
The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government.
China is the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly.
China is a complex market, varying widely from region to region. Indeed, the country can be described as a collection of regional markets, with very few companies able to operate at a truly national level.
The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves.
Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China is continue to rise but the development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market has switched from simply achieving national and regional volume capacity to fill the market, towards developing national and regional brand share.
To this end, the consolidation in the industry continues, and this increasingly means significant mergers and acquisitions between leading players in the market.
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