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Web Conference: Making the Case for Sustainable Business--Slides, Recording & Video
AltaTerra Research, Dec 2009, Pages: 30
Did you miss AltaTerra's December 10th, 2009 web conference, 'Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line,' featuring renowned author and speaker Bob Willard?
With the purchase of this product, you will receive:
1. The full presentation in PDF format
2. Access to a recording of the live event
3. Two Excel spreadsheets into which you can plug values to quantify potential bottom line benefits of your organization becoming more sustainable
4. Access to 'The Business Case for Sustainability'--an engaging one-hour video, in which Dr. Willard presents figures and explains materials from his books. To view the trailer for 'The Business Case for Sustainability' click here. (Free to registered members. If you're not yet a member, click here to complete the free, one-minute membership registration process).
The presentation slides and spreadsheets will be immediately available for download upon completion of your purchase. Information for accessing the recording and video are included on the last page of the presentation slides.
This was the second event in AltaTerra’s discussion series, 'Conversations with Bob Willard: Making the Sustainable Business Case Grow.'
Purchase the materials from both events and SAVE! This package includes all of the items outlined above, plus the presentation slides, recording and video from the first event – 'Leading Sustainability Change—from the Center' – at a special discounted rate. To take advantage of this package deal, click on the related product link below ('Both Events-Conversations with Bob Willard-Slides, Recordings & Videos').
'Making the Case for Sustainable Business' Overview
Many business leaders realize that environmental and social concerns are of some importance, but not at the expense of company value or stakeholder returns. Surprisingly, many companies are discovering that they can enhance their competitive positioning and performance by behaving more responsibly.
In this web conference, Bob Willard, author of The Sustainability Advantage and The Next Sustainability Wave, details how companies can reposition smart sustainability strategies as a means to achieve existing corporate financial goals. Dr. Willard describes the business case for integrating sustainability strategies to help increase your company’s value. You will also learn how market forces can jeopardize your company’s reputational value if you fail to be more environmentally and socially responsible, and how to quantify the potential bottom-line benefits of operating more sustainably, even in an economic recession.
By the end of the presentation, you will be equipped to:
1. Explain how executives can increase the value and success of the company by integrating sustainability strategies with business strategies
2. Identify awakened market forces that could jeopardize companies' intangible / non-financial value if they fail to be more environmentally and socially responsible
3. Quantify seven potential financial bottom-line benefits of committing to sustainability strategies and behaviors, using Excel spreadsheets that are provided with purchase
Who will benefit from this presentation?
- Employees interested in sustainability at any size company
- Senior management committed to, or curious about, the opportunities that sustainability initiatives can offer
- Staff and management of non-profits working in partnership with corporations to improve environmental performance
- Staff from public sector agencies working with corporations and/or pursuing entrepreneurial innovations to take more sustainable practices to scale
About the Presenter
Bob Willard is a leading expert on the business value of corporate sustainability strategies. He has given hundreds of keynote presentations to corporate, government, university, and NGO audiences on the bottom-line benefits of sustainability strategies. He has authored three books, The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook, plus created two DVDs: The Business Case for Sustainability and The Sustainability Champion’s Guidebook: The Presentation. He worked 34 years with IBM Canada, is on the faculty of the Sustainable Enterprise Academy, and serves on the advisory board of the Natural Step Canada. He has a PhD in sustainability from the University of Toronto.
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