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Hong Kong Tourism Report Q1 2010

Business Monitor International, Jan 2010, Pages: 51


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Hong Kong Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hong Kong's tourism industry.

Tourist Arrivals

Hold Steady In 2009 At the start of January 2010, the Hong Kong Tourism Board (HKTB) said that provisional tourism arrivals for 2009 stand at 29.6mn, an increase of 0.3% on 2008. This figure, if confirmed when final figures are released, is a significant turnaround on the situation in mid-2009, when the local industry was contending with the global economic slowdown and a regional outbreak of the H1N1 virus (swine flu). The performance of the tourism industry since August 2009 has been striking. One important factor, according to the HKTB, was multiple individual visits by residents of Shenzhen, in mainland China, which boosted inbound tourism from the city. This factor, increased flights from India and improved consumer sentiment as the worst of the global economic slowdown seems to have passed, makes it likely that Hong Kong was able to maintain visitor numbers over 2009, which is a great achievement. For 2010, we are optimistic that visitor numbers will continue to trend higher as global demand for travel picks up. In particular, there should be a rebound in tourists from long-haul destinations, which fell sharply in 2009.

Japan Tourism

Initiative Thwarted By Outside Factors Last year was designated as the Hong Kong-Japan Tourism Exchange Year, an initiative supported by the Hong Kong government, the HKTB, the Japan Tourism Agency (JTA) and the Japan National Tourism Organisation (JNTO). All parties wanted to use 2009 to boost tourism flow, enhance the bilateral relationship between Hong Kong an Japan and foster cultural exchanges. However, the global economic crisis and regional swine flu outbreak stymied the efforts to boost tourism numbers, as potential tourists put off trips abroad. The most recent data available from the HKTB showed that visitor numbers from Japan were down by 4.1% year-on-year (y-o-y) over January-November 2009, at 1,084,169. This bore out our scepticism about how much the Exchange Year initiative would be able to boost tourism trade between Japan and Hong Kong.

Government To Build Kai Tak Cruise Ship Terminal With no successful private tender by December 2009, the Hong Kong government has decided undertake the design and construction of the long-planned Kai Tak cruise ship terminal itself and lease it to a cruise ship operator once complete. The government will retain ownership of the site. The first of four berths is scheduled to be operational by mid-2013, with the terminal due to be completed by 2014-2015. The development cost, excluding the commercial area, has previously been estimated at some HKD2.4bn.

Some commentators have expressed dismay at the time it has taken to begin construction work at Kai Tak, pointing out that Singapore’s rival International Cruise Terminal is scheduled to open in 2011 and could take shipping traffic away from Hong Kong. That said, the development of a cruise terminal in Hong Kong will be of crucial economic benefit to the territory.


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