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Vietnam Mobile Services Market Research - Opportunities and Outlook for Mobile VAS and Applications for 2010
Asia Pacific Research Group (APRG), Jan 2010, Pages: 41
2010 market research examines the Vietnam mobile market for risk and opportunities, and provides 2010 metrics on growth, mobile apps, VAS revenue, consumer's mobile content desires, and strategies of leading mobile service providers in Vietnam.
The Vietnam Mobile Market in 2010 - What exactly is going on in this opaque market?
Vietnam's rapidly growing youth population with a high disposable income has been driving significant demand for mobile services in this Southeast Asian country. Back in 2007, the mobile phone penetration rate in the Vietnam market was only 18.5% - but with aggressive expansion from leaders like Viettel we are seeing over a half million new mobile simcards being sold now every month.
Mobile apps and content are an important segment in Vietnam. It's still inascent, but with the youth demographics it represents a excellent 'ground floor' opportunity for mobile application and content developers and aggregators.
This research report addresses the following topics and key metrics of the mobile services market in Vietnam:
- Mobile Subscriber growth and forecast to 2013
- Mobile VAS revenue growth and forecast to 2013
- Price points for mobile VAS services by genre (ringtones, apps, wallpaper, etc.)
- Leading mobile content portals in Vietnam
- ARPU growth and forecast
- Market drivers and inhibitors
- Consumer Attitudes and Perceptions
Key Questions Answered in this Report
This research on the Vietnam mobile market examines how service providers, network operators, and content providers are positioning themselves to compete in Vietnam’s mobile content market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.
Our research addresses a number of essential topics to help you be successful in Vietnam:
- How big is the market for mobile voice and mobile VAS and application services in Vietnam?
- How many mobile subscribers will there be in 2014?
- What opportunities are there in the mobile content market? Can you make money from ringtones?
- What are the key mobile application trends being adopted in Vietnam?
- Which mobile applications are the most popular in Vietnam?
- How do Vietnamese consumers learn of and purchase mobile content and applications?
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