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Indonesia Mobile Services Market Outlook with an Assessment and Forecast of the Mobile VAS App and Content Market in 2010
Asia Pacific Research Group (APRG), Feb 2009, Pages: 42
The Indonesian market holds huge potential for mobile voice and data services, with active subscribers comprising less than 50% population of 240 million. Indonesian mobile operators, music and film companies, game makers are all aggressively entering the mobile content market to provide ringtones, gaming, mobile imagery and streaming audio and video.
This 2010 market research outlines how Indonesia’s network operators, application and content providers are positioning themselves to compete in Indonesia’s mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 240 million people. Over 1,000 Indonesian consumers were sampled to understand their thinking and desires for mobile services, as well as mobile content and applications.
This report, updated quarterly, covers the following topics of the mobile communications market in Indonesia:
- Commercial, technical and social issues relating to mobile VAS market in Indonesia
- Mobile content and emerging applications
- Mobile subscribers, penetration and ARPU
- Mobile VAS business model and value chain
- Mobile Operator's Market Share
- Market drivers and inhibitors
- Most popular purchases of Ringtones and Mobile Games
Key Questions Answered:
- What is the size of the market for mobile apps and value added services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile services and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones, games, wallpaper, etc.
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