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India Mobile Services Market Outlook, with Forecast of Mobile VAS Apps and Content Market 2010 - 2014
Asia Pacific Research Group (APRG), Jan 2010, Pages: 46
Over 500 million people in India are now mobile subscribers, in part due to the incredibly low rates (competition among operators has driven down tariffs to below 0.01 Indian rupees (US$0.0002) per second). To increase revenue and build loyalty, Indian mobile operators are putting significant effort on value-added services, including Internet services. Most Service Providers are planning to set up application stores.
In India, we see music and film companies, game makers and musicians all aggressively entering the mobile content market for ringtones, gaming, mobile imagery and streaming audio and video. Service providers in India have positioned mobile services as game changers in attracting and retaining subscribers. India's youth from Chennai to Bangalore are avid consumers of mobile games, ringtones, and data services.
this latest market research examines how India's operators, application and content providers are competing in India’s mobile market. This report evaluates the opportunities, strengths, weaknesses and the risks of this emerging mobile market of over 1 billion people, and provides insight into many topics framing the mobile communications market in India:
- What are the key applications and content that Indian users are willing to pay for?
- Outlines the emerging mobile VAS (value added services) content providers in India
- Outlines the growth of mobile phone subscribers and ARPU trends in India
- Forecasts revenue growth of mobile VAS and mobile applications in India
- 3G Outlook for India
Key Questions Answered
This research provides immediate answers to a number of opaque topics of the mobile market in India:
- How big is the market for mobile content and entertainment services in India?
- What are the opportunities for mobile content and mobile app providers in India?
- What are the new mobile applications being adopted in India?
- How do consumers learn of new mobile content services and applications?
- Forecast of mobile subscribers and mobile penetration to 2014
- Risks and weaknesses of the India mobile communications market
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