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Market Research - Asia Pacific Endpoint Encryption Market Outlook 2009 - 2014
Asia Pacific Research Group (APRG), Dec 2009, Pages: 32
With today’s mobile workforce, data is everywhere: laptops, smartphones, removable media such as USB drives and other devices. Loss or theft of a single device could compromise a business. Policy, automation and encryption are essential for successful enterprise data protection, but regardless of the approach, encryption is a fundamental element to protecting data.
Many enterprises in the Asia Pacific region are seeking to build a comprehensive endpoint encryption strategy to enable the organization to meet their current needs and expand as security requirements evolve for email, laptops, desktops, instant messaging, PDAs, FTP, bulk data transfers, backups, shared files on network storage, etc. The goals are typically to reduce risks and security infrastructure complexity, lower maintenance costs, and realize a return on investment. This has not been an easy task given the number of security policies to be met and the mix of 3rd party products that are typically involved in securing an endpoint.
Asia Pacific Information Security vendors are aggressively pursing marketing and technology strategies to drive higher value as they embrace the concept that is not “just about” security - but managing secured endpoint data devices as well. In 2009, we see each of the vendors bringing all their technologies much closer together in their packaged offerings and “Go To Market” strategies.
Research Objectives
- Assess the size of the opportunity for endpoint encryption in the Asia Pacific mega markets of China, India, and Australia
- Describe the factors influencing and enabling growth of the endpoint encryption market in Asia
- Understand the problems and issues that will typically inhibit adoption of endpoint encryption in the market
- Highlight the Key Purchasing Decisions for Endpoint Encryption that our AsiaPac survey respondents have shared with APRG
- Provide guidance for Solution Providers on how the market will develop in 2009 to 2012
- Summarize the key challenges and opportunities for succeeding in this market
- Forecast the Revenue for Endpoint Encryption Solutions ( 2009 – 2014 )
Companies covered in this research report:
- Symantec
- Checkpoint
- McAfee
- Trend Micro
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