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Market Research 2010 - The Mobile Content, Application and App Storefront Market in China
Asia Pacific Research Group (APRG), Jan 2010, Pages: 33
This study outlines for 2010 to 2014 the China market for mobile content, mobile application storefronts and portals.
With the number of mobile users China on target to reach 900 million very shortly, the authors took an in-depth look at the mobile content and application market to understand the revenue potential for the mobile application and content market.
- In 2008 China Mobile reported US$2.4 billion in revenue from mobile music downloads and ringtones alone.
- There have been significant, progressive efforts by China's portal operators such as NetEase, Sohu and Sina to expand their mobile content and application business.
In this report, the authors researche the development of the mobile application storefront ecosystem in China. It explains the general business models being used, and explores the market trends and opportunities for companies looking to enter or succeed in the China mobile content and mobile app market.
Key themes and questions covered in this research report:
- Content providers and mobile operators in China are adopting new business strategies, technologies and methods of partnering to enable purchasing of mobile applications.
- China will continue to see, tremendous revenue growth for MVAS mobile services and applications.
- Who is leading the current mobile storefront landscape in China?
- Will Apple’s iTunes App Store be a significant force in China?
- What does the 3G application landscape look like in China?
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