Market Research 2010 - The Mobile Content, Application and App Storefront Market in China

Asia Pacific Research Group (APRG), January 2010, Pages: 33

This study outlines for 2010 to 2014 the China market for mobile content, mobile application storefronts and portals.

With the number of mobile users China on target to reach 900 million very shortly, the authors took an in-depth look at the mobile content and application market to understand the revenue potential for the mobile application and content market.

- In 2008 China Mobile reported US$2.4 billion in revenue from mobile music downloads and ringtones alone.

- There have been significant, progressive efforts by China's portal operators such as NetEase, Sohu and Sina to expand their mobile content and application business.

In this report, the authors researche the development of the mobile application storefront ecosystem in China. It explains the general business models being used, and explores the market trends and opportunities for companies looking to enter or succeed in the China mobile content and mobile app market.

Key themes and questions covered in this research report:

- Content providers and mobile operators in China are adopting new business strategies, technologies and methods of partnering to enable purchasing of mobile applications.

- China will continue to see, tremendous revenue growth for MVAS mobile services and applications.

- Who is leading the current mobile storefront landscape in China?

- Will Apple’s iTunes App Store be a significant force in China?

- What does the 3G application landscape look like in China?

Chapter I. China’s Mobile Services Environment

Mobile Penetration
Prepaid vs. Post-Paid Usage
Mobile Subscriber Growth and Outlook to 2014
Revenue Contribution of the Mobile VAS, Content and Application Market in China, 2007 - 2014
User Participation in Mobile VAS Services

Chapter II. Leading Mobile Application and Content Providers in China
(including, but not limited to)
- Apple
- China Unicom’s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online

Chapter III. Outlook for China’s Mobile Portal and Mobile Application Storefront Market
- Imperatives for mobile app and content developers
- Is the Mobile Content and Portal Market an attractive sector for foreign participants?
- Outlook for 3G Mobile Applications and Services in China

Table of Figures:

- China's Mobile Subscribers 2007-2013F
- China's Mobile VAS and Content Revenue 2007 - 2013F
- China's Mobile Portal and Storefront Market Landscape
- Mobile Music Market in China - Opportunity Analysis
- Mobile Game Market in China - Opportunity Analysis
- Mobile Portal / Storefront Usage by Age Distribution
- How Chinese Mobile Users Purchase Mobile Content
- Types of Applications Installed on Smartphones: Consumer Mobile Content Survey
- Willingness to Pay for Mobile Digital Content and Applications: Consumer Mobile Content Survey
- Most Popular Mobile Apps in China: Consumer Mobile Content Survey
- How China's mobile users learn about new mobile applications: Consumer Mobile Content Survey

- Apple
- China Unicom’s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online

Customers who bought this item also bought

• Mobile Application Storefront Market in China 2009 – 2013
• Mobile Commerce Payment Market in China 2011-2015
• China Telecommunications Report Q2 2013
• China Telecommunications Report Q2 2012
• Mobile Communications - Global Outlook
• Telecommunication Services Market in China 2011-2015
• The Mobile Application Market – 2nd Edition
• Mobile Marketing Strategies and Emerging Opportunities in China: Market Profile
• China - Telecoms, Mobile, Broadband and Forecasts
• Strategies For Creating Best-In-Class Mobile Apps