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Viewing report
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Pro Online Video: View Analytics and Category Share
AccuStream iMedia Research, Feb 2010, Pages: 155
The research report contains full year 2009 online video usage data and analysis connected with professionally produced, hosted or syndicated online media and entertainment. The research study reveals that views increased by 18% in 2009 to 49.1 billion, and provides both rigorous analytical explanations and detailed graphical illustrations of historical market growth, with forecasts going out to 2014 based on exclusive and extensive AccuStream data sets spanning 1998 – 2009. Video view data is compiled and sorted by month, site, brand, event, affiliate partners, channels and aggregation services. Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) captured 52.1% of total professional video views in 2009. Cable and television cross-platform brands captured a 33% share, while broadcast networks (ABC, CBS, NBC and CW) captured a 10.3% share, a figure which incorporates serialized episodic program views. Broadcast affiliates, magazines and newspapers combined for a 4.5% share. The major broadcast networks enjoyed the highest viewer conversion rates, with 5.9 views per unique user per site per month, followed by Internet brands at 5.1; cable TV networks and premium channels generated a 4.9 view comparable. Television video views increased category share by 85.7% to 13% of total video views across all categories (compared to 7% in 2008), driven principally by episodic programming on brand operated, co-owned or affiliated sites. Episodic views increased by 134% in 2009. Television and entertainment (including Kids programming) combined for a 51.2% share of total views, with content aggregation services at 14.3% (including AOL, MSN, Comcast, Blinkx, Real Networks and CNET). News and information video captured a 14% share, while sports, music and movies generated 20.4% of the annual figure.
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