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European Telematics Sales Forecast
SBD, Feb 2010
This sales forecast provides a unique hype-free 10-year projection for the volume and fitment of telematics systems sold, broken down into the following specific applications: eCall, bCall, Remote diagnostics, SVT, PAYD, EV telematics, connected navigation and connected entertainment.
These forecasts answer the following key questions:
- How will eCall fitment grow following the introduction of regulation?
- How will other services, such as EV telematics, PAYD, connected navigation and Internet radio evolve in the car?
- What will be the changing proportions of embedded vs Bluetooth-based telematics?
Telematics remains a niche technology within the automotive industry, as the cost of hardware, communication and services is still far beyond a threshold that most drivers find acceptable. However, the introduction of regulatory eCall from 2014 and low-cost Bluetooth-based connected navigation are expected to significantly boost the fitment rate of telematics in the car.
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