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Automotive Industry Outlook for 2010 - Management Briefing
just-auto, Jan 2010, Pages: 59
If 2009 was a year of unprecedented turmoil in the auto industry globally, 2010 promises to be a year in which the industry continues to endure hard times. Some vehicle markets remain at historically low volume and some companies will continue to be financially stressed. Written by Dave Leggett, this briefing provides a global outlook on key trends, issues and changes to expect in 2010.
If 2009 was a year of unprecedented turmoil in the auto industry globally, 2010 promises to be a year in which the industry continues to endure hard times.
Some vehicle markets remain at historically low volume and some companies will continue to be financially stressed. The structure of the auto industry will change further. And there will be a further movement of the centre of gravity to the east as Asia continues to fare better than the West, in terms of economic performance.
The year 2010 could well see China displace Japan as the world’s secondlargest economy to China.
For the developed world, at least, the uncertainties are less now than they were a year ago.
Back then, as financial institutions and banks collapsed or teetered on the brink of failure in late 2008, consumer and business confidence rapidly dissipated. If it was a ‘financial meltdown’ of sorts, the international interdependencies of the modern global economy threatened to bring a synchronised slump that would spare few.
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