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Health Food Market in China 2010
Netscribes (India) Pvt Ltd, February 2009, Pages: 23
China is a major developing market for health food products. The health food market in China is estimated to be valued at USD 14.7 bn and is expected to grow at 12% annually. The market is expected to show strong growth primarily due to the increasing health awareness among consumers and a shift from traditional foods to health foods. Technological advancements and the demographic will lead to major investments in China’s health food market.
The report begins with an introduction to the global health food and includes figures for the market size and growth and the various products launched by leading global players. Global health food market is led by the United Stated of America while the Asian market is dominated by Japan. Major segments in the market have been discussed and include classification and health benefits of various products. An overview of China’s health food market has been provided including data for the market size and growth.
The characteristics of the market have been analyzed and include – changing preferences due to rapid economic growth, rising health awareness, growing demand due to a large and ageing population, increased healthcare costs, advances in food science and technology, developing retail sector to heighten distribution and low penetration due to high cost of health food. The government regulations and initiatives have been highlighted and include the registration procedure for products in the health food market, the Food Safety Law and international partnerships.
Competition section profiles the major domestic and foreign players in the market. The section contains a snapshot of the corporations’ financial performance and business highlights, providing an insight into the existing competitive scenario.
Page 1: Executive Summary
Page 2: Global medical equipment market – Market size and growth (2007-2012e), products launched in this segment by leading countries
Page 3: Classification of health foods
Page 4-5: Various ingredients, source and potential benefits in health food
Page 6: Chinese health food market – Market size and growth (2007-2020e)
Page 7: Summary
Page 8-13: Key characteristics
Government Regulation and Initiatives
Page 14-17: Key regulations and initiatives
Page 18-20: Profile of major domestic players
Page 21-22: Profile of major foreign players
Page 23: Key Developments
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