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Trends in Disruptive Consumer Technologies: Emerging Innovation and the Key Drivers of Change
Business Insights, Jan 2010, Pages: 120
There are numerous examples throughout modern history of disruptive technologies appearing, apparently from nowhere, to displace existing technologies and the industries and vendors that grew up around them. In the consumer technology space, the phenomenal adoption of mobile phones springs quickly to mind, but equally innovations such as the desktop computer, video recorders, the iPod and iTunes, flat-panel TVs, digital/personal video recorders (DVRs/PVRs) and Internet TV have caused – and continue to cause – disruption in markets and shifted the balance of power in entire industries. A number of rapidly evolving trends, technological advances and consumer behaviours are changing the shape of consumer technology markets, and in turn combining to create new consumer technology product classes and markets. As a result, a number of traditional business models are under threat.
Key features of this report
- An assessment of some of the factors that combine to create the ‘tipping point’ for new consumer technologies.
- An in-depth analysis of the current state of the tipping point factors.
- Provides market sizing and opportunity statistics for consumer technology.
- Assesses which consumer technologies are potentially open to disruption.
Scope of this report
- Gain insight into how disruption occurs.
- Understand how four factors combine to create a tipping point for new consumer technologies.
- Understand the consumer and technical trends that are shaping the evolution of technology advances.
- Gain competitive advantage by understanding how disruption occurs and which consumer technology sectors are currently most threatened by disruption.
- Understand the potential future market opportunities for new and disruptive technologies.
Key Market Issues
- How can organizations protect themselves from disruptive technologies?
- How can organizations predict disruption and turn it into competitive advantage?
- Which four factors combine to create the tipping point for new consumer technologies?
- What are the main technical and consumer trends that are shaping the future of consumer technologies?
- Where and how will disruption happen next?
Key findings from this report
- Disruptions not only displace technologies, they also fundamentally shift the balance of power in entire industries and, often, spell the end for established market leading vendors.
- There is nothing disruptive per se about any new technology; rather disruption comes from the manner in which the industry leaders and players manage it.
- There are four factors that combine to create a tipping point for new consumer technologies.
- Lifestyle and consumer trends are shaping the evolution of consumer technologies.
- Consumption of all media types is increasing across the world.
Key questions answered
- What characteristics are common to disruptive technologies?
- How can organizations assess the threat of disruption and how do they turn that knowledge into new market opportunities?
- How are consumer trends shaping the evolution of consumer technology?
- Which factors combine to create a ‘tipping point’ for consumer technologies?
- Where is disruption most likely to occur next?
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