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Australia - Mobile Data - M-Commerce and M-Payment
Paul Budde Communication Pty Ltd, November 2010, Pages: 17
Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective m-commerce are mobile payments and mobile advertising. Current developments are critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date.
However mobile banking services have been launched by a number of major financial institutions and these services are expected to become more popular with the mass market in the short to medium term. Widespread adoption of mobile banking is often a precursor to increased adoption of mobile payments and m-commerce. Mobile advertising is also in its infancy in Australia; however all major mobile operators have advertising and more sophisticated call-to-action devices within their mobile web portals.
There are several key issues impacting on the development of m-commerce in Australia. Typically these are issues related to the customer’s experience of m-commerce services and technical issues relating to the telephony infrastructure. This report provides information and analysis of developments relating to m-commerce in Australia with a focus on m-banking, m-payments and mobile advertising.
1. Synopsis
2. Mobile internet platform for mobile commerce (m-commerce)
3. Overview and analysis of m-commerce in Australia
3.1 Market still waiting for a breakthrough
3.2 Development of m-commerce in Australia
3.2.1 Impacting issues
3.2.2 Customer-related issues
3.2.3 Technical limitations
4. M-Commerce applications
4.1 Introduction
4.2 Mobile payments apps
4.3 Content purchase and delivery
4.4 Mobile banking and brokerage
4.5 Auctions
4.6 Mobile purchase
4.7 Mobile marketing
4.8 Mobile vouchers, coupons and loyalty cards
5. M-payment
5.1 Introduction
5.2 Research indicates consumers wary of telcos for payment options
5.3 Off-deck services need m-payments
5.4 Developments in Australia
5.5 Closed systems
6. M-payment projects and services
6.1 mHITs
6.2 Optus/BlackBerry
6.3 Visa’s PayWave service for the National Australia Bank (NAB)
6.4 MasterCard PayPass
6.5 Near Field Communications
7. Mobile banking (m-banking)
7.1 M-banking overview
7.2 Commonwealth Bank
7.2.1 CBA mobile banking overview
7.2.2 Buying or selling a home with your iPhone
7.3 ANZ Bank
7.3.1 M-Banking update
7.3.2 goMoney
7.3.3 ANZ ePOS
7.4 NAB
7.5 Westpac
7.6 CabCharge
7.6.1 ACCC versus CabCharge
7.6.2 Contactless payments in a taxi
7.7 TAXIS
8. Mobile advertising and marketing
8.1 Background
8.2 Local advertising
8.3 Analysis of mobile marketing in Australia
8.3.1 Residential apps based on permission-based marketing
9. Other m-commerce developments
9.1 Barcode readers on mobile phones
9.2 Smart quick response (QR) codes
9.3 SMS m-commerce
10. E-payment (separate report)
11. Related reports
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