|
|
 |
|
Viewing report
|
|
|
|
Australia - Mobile Media - PSMS Portals and Apps
Paul Budde Communication Pty Ltd., April 2012, Pages: 20
Premium rate SMS services, (carrier portals and PSMS billing) and the Apps market will have developed into a $450 million+ market by 2012. By 2008 the PSMS market had become stagnant and this is still the case in today. But the Apps market has taken off and is estimated to have delivered a similar revenue stream in only just a few years. However, the new apps market does not provide the telcos with a new service revenue stream.
With the advent of capped mobile services and new smart phones such as the iPhone, we now see users moving to the internet to access a far wider variety of apps-based mobile content and communication services. In the premium SMS market the mobile operators maintain an iron grip through their m-payment facilities. However, at the same time, this prevented them from moving into new business opportunities.
The high cost limits the market to the more lucrative areas such as gaming, adult chat services and horoscopes. Premium rate SMS regulations (the Mobile Premium Service code) were introduced to address the bill-shock problems produced by these high charges, but in some cases this has only made matters worse. Only those with high margins to spare can participate in this market and non-subscription information-based premium rate SMS services are at risk of being buried in complicated regulatory requirements and additional carrier requirements, making business cases for all premium rate SMS services less viable.
The premium rate SMS market is increasingly moving into specific niche market applications, such as the ones mentioned above, as well as competitions and voting where price points, volume and profile ensure that these services remain viable.
Companies mentioned
Companies mentioned in this report include – Sybase 365, Netsize Group, mBlox, Jumbuck Entertainment, iTouch, Mobile Messenger, 5th Finger, SMS Central, Nitro, Communicator.
Hot topics and technologies mentioned
Hot topics and technologies mentioned in this report include – mobile apps, mobile downloads, PSMS, regulations, revenues.
Customers who bought this item also bought
Australia - Mobile Broadband Market
Future of SMS Aggregators: Business Model, Ecosystem and Value Chain
Global Premium A2P (MT) and P2A (MO) SMS/MMS Messaging Market Size and Forecast, 2010 – 2015
Australia - Mobile Data - SMS - Overview and Statistics
Mobile Advertising and Marketing – 4th Edition
Mobile Messaging Futures 2012-2016
Mobile Banking and Payments – 2nd Edition
Premium Messaging (A2P And P2A) Market- Global Forecast, Market Share, Size, Growth And Industry Analysis (2010-2017)
Global - Mobile Data - Messaging Services Insights
Mobile Commerce Payment Market 2010-2014
|
|
|
|
