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Poland - Mobile Market - Overview and Statistics
Paul Budde Communication Pty Ltd, May 2011, Pages: 17
Poland possesses a well developed mobile market with high mobile-ownership levels although penetration levels suggest multiple SIM card ownership. A number of mobile network operators offer services along with a number of mobile virtual network operators. The relative high number of mobile network operators suggests consolidation will eventually occur as seen in other markets. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 3G networks have been launched and coverage is expanding to support delivery of mobile broadband and content. This report offers a concise overview of Poland’s mobile market in 2011, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.
1. Synopsis
2. Mobile communications
2.1 Overview of Poland’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Third Generation licences awarded
2.2.3 Fourth GSM licence/fourth 3G licence auction
2.2.4 Mobile Number Portability (MNP)
2.2.5 Mobile termination rates (MTRs)
2.2.6 Roaming
2.2.7 Network sharing
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.3.3 Fourth Generation mobile
2.4 Major mobile operators
2.4.1 PTK Centertel/Orange
2.4.2 Polkomtel/Plus GSM
2.4.3 T-Mobile
2.4.4 P4/Play
2.4.5 Centernet
2.4.6 Mobyland
2.4.7 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 General Packet Radio Service (GPRS)
2.6.2 Enhanced Data for GSM Evolution (EDGE)
2.6.3 High Speed Packet Access (HSPA)
2.6.4 Long-term Evolution (LTE)
2.6.5 Mobile broadband
2.6.6 BlackBerry
2.6.7 Mobile TV
2.7 Mobile content and applications
3. Related reports
Table 1 – Mobile subscribers and penetration rate – 1995 - 2011
Table 2 – Average ARPU – 2003 - 2013
Table 3 – Mobile market share by operator – 2009
Table 4 – Mobile market share by operator – 2004 - 2009
Table 5 – Retail roaming charges, voice, SMS, data – 2010, 2012 - 2015
Table 6 – Orange subscribers – 2007 - 2010
Table 7 – Orange total monthly ARPU and MOU – 2008 - 2010
Table 8 – Orange data ARPU – 2008 - 2010
Table 9 – Polkomtel subscribers – 2009 - 2010
Table 10 – Polkomtel financial data – 2009 - 2010
Table 11 – Polkomtel annualised ARPU – 2008 - 2009
Table 12 – T-Mobile subscribers – 2007 - 2010
Table 13 – T-Mobile financial data – 2005 - 2010
Table 14 – T-Mobile ARPU and churn – 2005 - 2010
Table 15 – Ratio of prepaid to postpaid subscribers – 2003 - 2010
Table 16 – Orange prepaid subscribers – 2003 - 2010
Table 17 – PTC prepaid subscribers – 2005 - 2010
Table 18 – Polkomtel prepaid subscribers – 2005 - 2010
Table 19 – SMS messages sent – 2006 - 2012
Table 20 – MMS messages sent – 2006 - 2012
Table 21 – Operator share of mobile broadband market – 2009
Table 22 – Mobile broadband subscribers and penetration rate – 2004 - 2010
Table 23 – Orange dedicated mobile broadband subscribers – 2007 - 2010
Chart 1 – Mobile subscribers and penetration rate – 1995 – 2011
Chart 2 – Orange subscribers – 2007 – 2010
Chart 3 – Orange total monthly ARPU and MOU – 2008 – 2010
Chart 4 – Polkomtel subscribers – 2009 – 2010
Chart 5 – T-Mobile financial data – 2005 – 2010
Exhibit 1 – 2G spectrum awarded in Poland
Exhibit 2 – BlackBerry services defined
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