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How to Turn Yourself Into a CEO Celebrity Spokesperson for Your Company
ExecSense, June 2010, Pages: 60
In How to Turn Yourself Into a CEO Celebrity Spokesperson for Your Company, ExecSense examines how other CEOs have used this strategy as a way to help their company get free marketing exposure, land more customers and have an advantage over their competitors in the marketplace. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand specific ways to use advertising campaigns, social media, press, and other methods to turn yourself into a CEO celebrity spokesperson for your company.
Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by an expert on helping CEOs turn themselves into celebrity spokespersons, Maribeth Kuzmeski, and focuses on:
- Everything you need to know in 60 minutes about how to turn yourself into a CEO celebrity spokesperson for your company
- Sure-fire tips and strategies for making yourself known as a celebrity spokesperson through press releases, social media, having your company build advertising campaigns around you, and more
- Answers to the ten questions most asked by CEOs with respect to how to turn themselves into a celebrity spokesperson for the company
- How to use this exposure as a way to get free press and create a distinct advantage over your competitors
- Case studies of other CEOs that have had success turning themselves into a celebrity spokesperson and how this helped fuel the success of their company
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana
“...get leading intelligence without ever leaving your office.” - Alex Wilmerding, Vice President, Citigroup
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