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Baby Drinks in South Africa to 2013

Datamonitor, Feb 2010, Pages: 112


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This databook provides key data and information on the baby drinks market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on two categories: infant formula and baby juice

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

- Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights of this title

The market for baby drinks in South Africa increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The infant formula category led the baby drinks market in South Africa, accounting for a share of 98.4%.

Leading players in South African baby drinks market include Nestle S.A., Abbott Laboratories and Aspen Pharma.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the baby drinks market in South Africa

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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