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Soft Drinks in Brazil to 2013
Datamonitor, Feb 2010, Pages: 229
This databook provides key data and information on the soft drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights of this title
The market for soft drinks in Brazil increased at a compound annual growth rate of 3.7% between 2003 and 2008.
The carbonates category led the soft drinks market in Brazil, accounting for a share of 74.6%.
Leading players in Brazilian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Inbev.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the soft drinks market in Brazil
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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