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Strategic Analysis of Green Technologies Market - Water and Wastewater Management

Frost & Sullivan, Dec 2009, Pages: 60


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This research service presents the growth opportunities and barriers in green technologies market with regards to the management of water treatment and wastewater treatment in Asia Pacific. It includes market trends and issues such as barriers and driving forces of the market.

This Frost & Sullivan research service titled Strategic Analysis of Green Technologies Market - Water and Wastewater Management provides an overview of the green technologies’ application in water and wastewater management, its drivers, and barriers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following geographic markets: Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam), Oceania (Australia and New Zealand), and the rest of Asia Pacific (Japan, South Korea, and Taiwan).

Market Overview

Environment-friendly Solutions and Technologies Send Green Waves across the Water and Wastewater Sectors

Climate changes have hastened governments’ and businesses’ drive to reduce carbon footprints and minimize wastage and costs. This green movement includes optimum water and wastewater management among utilities and industries. Companies are increasingly resorting to green technologies to not only conserve resources but also save costs. As utilities account for a significant percent of an office’s operating costs, companies are installing green technologies to make wastewater management more energy efficient and lower water bills. This move will also enhance their image as responsible corporate citizens. Governments are laying special emphasis on water and wastewater management in countries such as Malaysia, testifying the rising importance of efficient water and wastewater management.

The global market for green technologies is estimated to grow to $700.00 billion by 2010 on the back of demand for advanced and efficient distribution, collection, transfer, and treatment solutions. Desalination technology is gaining currency in dry regions despite its limitations of low energy efficiency and operational footprint, as freshwater is increasingly in short supply. Numerous green technologies are being used for optimum water and wastewater treatment and promoting green and sustainable environment. “For example, conventional water and waste water treatment is being replaced by cost-effective and environment-friendly membrane technology for efficient purification,” says the analyst of this research.

The advances in green technologies notwithstanding, users are reluctant to adopt them due to their huge investment costs. Green technology providers need to educate customers about the long-term benefits of their solutions, compared to conventional technologies. Manufacturers need to invest in research and development to create sustainable solutions for water and wastewater management and reduce costs. They also have to train and develop talent in their area of expertise, as human resources that are skilled, qualified, competent, and productive will greatly boost the green technologies market. “Further, governments and non-governmental organizations (NGOs) could offer financial grants and incentives to businesses to help build their competencies and support the researchers undertaking green technologies in water and waste water management,” notes the analyst.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Geographic Regions:

- Southeast Asia: Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam
- Oceania: Australia and New Zealand
- The rest of Asia Pacific: Japan, South Korea, and Taiwan


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