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Kenyan Unified Communications Market
Frost & Sullivan, Sep 2009, Pages: 101
An Increase in the Uptake of IP Telephony to Drive the Use of Unified Communications Solutions in Kenya
The Kenyan UC market is in its early growth stage. Greater adoption of IP telephony is expected to drive the increased deployment of UC solutions. The landing of the undersea cable and greater availability of bandwidth will provide an additional growth stimulus. However, the large installed base of legacy equipment and limited understanding of the merits of advanced communications technology necessitate the need for consumer education in order to promote increased market adoption of IP and UC solutions. Nonetheless, early adopter segments like large enterprises are deploying IP telephony and UC solutions, promoting market growth. 'Large enterprises typically have multiple branch offices, mobile or remote works, and seek to consolidate several resources to reduce costs,' says the analyst of this research. 'The business and financial services industry (BFSI), telecommunications, and government sectors are early adopter segments of UC solutions and are driving market growth.' Growth in the telecommunications sector is driving demand for innovative products and services, creating new information and communication technology (ICT) requirements such as IP telephony and UC solutions.
However, some organisations do not see the immediate value of adopting UC solutions. High investments in stand-alone technologies make it difficult to justify new purchases, as the return on investment on the existing systems is not fully realised. 'Large investments made in legacy equipment along with the cost perceptions about IP telephony are the greatest threat to the growth of the Kenyan UC market,' explains the analyst. 'Pricing is often out of the purview of local companies as the industry is largely dominated by small and medium-sized enterprises (SMEs).'
One of the main concerns for both SMEs and large enterprises is the benefits of migrating to IP technology and advanced solutions such as UC. Price is an important factor for companies contemplating on a purchase decision, particularly in the case of telephony solutions that are generally considered expensive. Therefore, market participants should consider price discounts for highly price-sensitive end users.
Application Sectors
Expert Frost & Sullivan analysts thoroughly examine the following application sectors in this research:
- Business and financial services
- Telecommunications
- Government
- Others such as healthcare, hospitality and manufacturing
This Frost & Sullivan research service titled Kenyan Unified Communications Market provides the current market developments, forces affecting the growth of the market, market revenues and forecasts for the Kenyan unified communications market - the base platform for unified communications (UC) applications, competitive profiles and strategies, industry best practices, opportunity analysis and strategic recommendations on how to capitalise on the opportunities presented. In this research, Frost & Sullivan's expert analysts thoroughly examine the following sectors: business and financial services, telecommunications, government and others such as healthcare, hospitality and manufacturing.
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