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Strategic Market and Technology Assessment of Telematics Applications for Electric Vehicles
Frost & Sullivan, Dec 2009, Pages: 54
This Frost & Sullivan research service titled Strategic Market and Technology Assessment of Telematics Applications for Electric Vehicles focuses on the evolution of telematics services for the emerging electric vehicles (EVs) market in Europe and North America. It aims to provide a top-level overview of trends, types of services and original equipment manufacturer (OEM) strategies in each of these regions. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: charging point(s) of interest (POI), intelligent navigation, vehicle-to-grid communication and smart metering.
Market Overview
Telematics to Reduce Range Anxiety and Boost the Overall Electric Vehicle Ownership Experience in the United States and Europe
Range anxiety or the fear of being stranded in an electric car because of insufficient charge is expected to be prime challenges in mass adoption of electric vehicles. However, range anxiety can be solved with the introduction of telematics in EVs by offering a POI and alerts package that makes the user aware of the charging environment. Most hardware elements required for enabling these services will be built into the cost of the vehicle unlike conventional vehicles, where it is still an expensive option. An EV driver will only pay an incremental amount for services that will be included in the subscription they pay for battery leasing and energy plans. 'Neighbourhood electric vehicles (NEVs) and city electric vehicles (CEVs) have a modest driving range of less than 100 miles,' says the analyst of this research. 'Therefore, they require some form of charging environment related alerts and smart navigation that alerts the driver on the charge status, distance covered with charge remaining, and charging stations on the route.'
As the demand for NEV and CEV are likely to increase due to trends like mega city expansion, the telematics development for these vehicle segments becomes vital. The most important telematics service will be providing charging environment-related POIs like the location of the next charging station and ability to book that charging station along with other significant services, including connecting to the battery and knowing the state of charge. These services will be the first to enter the market. Several OEMs such as Renault, Nissan and GM are working on ingenious Telematics concepts for their upcoming electric vehicle models like the Fluence, LEAF and Chevrolet Volt.
Incentives and Tax Rebates by the US and European Governments to Boost the Initial Uptake of Electric Vehicles
It is a challenge to ensure the mass-market adoption of EVs and support it with adequate infrastructure like public charging points. Moreover, as EVs are going to be niche products for a majority of the conventional OEMs, it remains to be seen if they will incur expenses on development, and they will spend time to create dedicated telematics concepts for their EVs. This will indirectly impact the involvement of traditional telematics companies in the EV initiative. 'Although EVs lead to a potentially new business model for telematics to be sold as a standard feature rather than a costly option, the future of this market depends on infrastructure development and mass acceptance,' explains the analyst. 'Telematics development will be noticeably slow, if it remains a niche segment.'
Incentives and tax rebates by local governments in Europe and the United States will boost the initial uptake of EVs. Additionally, some companies are developing wholesome EV service packages ranging from charging/swapping services to 360 degree telematics packages that will enable OEMs to take the lead in this market. 'OEMs such as GM and BMW are expected to use their existing telematics packages like ‘OnStar’ and ‘Assist’ for the EVs as well,' concludes the analyst. 'OEMs who currently do not have telematics should opt for adoption packages such as the ‘Better Place EV service package’ that serves as a one-stop shop provider of all services needed for the EV.'
Technologies
The following technologies are covered in this research:
- Charging point(s) of interest (POI)
- Intelligent navigation
- Vehicle-to-grid communication
- Smart metering
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