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European Cloud-based Unified Communications Services Market
Frost & Sullivan, Nov 2009, Pages: 101
Recession Spurs Popularity of Cloud-based Unified Communications Services
The economic downturn has had a significant impact on the enterprise communications market in Europe. Companies have limited capital available for investment but are, at the same time, considering unified communications (UC) deployment as they look for ways to cut costs and increase productivity. Recession has generated strong interest in alternative delivery methods. “Down economy favouring OPEX-based solutions coupled with market’s need for flexibility and focus on core competencies, all boost cloud-based UC services adoption,” notes the analyst of this research. “Both small businesses and large enterprises are interested in communications delivered as a service.” In case of small businesses, the lack of internal IT skills is a major factor spurring uptake. The elimination of complexities resulting from managing and integrating multiple applications and vendors, as well as testing various UC applications is attracting enterprises.
The concept of hosted enterprise communications services was first introduced over a decade ago. However, it has only started to gain mainstream acceptance in recent years as modern communications have become increasingly more sophisticated. Additionally, during the economic downturn, rising costs and a fall in the availability of capital is favouring OPEX-based solutions.
Pay-As-You-Go Approach to Underpin Cloud Services’ Uptake by SMBs
Despite the positive outlook for cloud-based UC services in Europe, the market has several challenges to battle. These include the general preference for customer premise equipment, low market awareness of cloud communications services, market fragmentation and negative perceptions of security and reliability. “Cloud-based UC market participants claim that customer mindset is one of the major barriers to adoption,” explains the analyst. “Reliability and security issues are among the main customer concerns.”
Service provider brand name, service level agreements (SLAs), coupled with successful deployment references is helping win over customers. “Eventually, the cost-effective approach of cloud services’ in terms of ‘pay-as-you-go’ functionality should dominate the argument, especially in the small- and medium-size business (SMB) sector,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Unified communications and collaboration
- Cloud-based unified communications services
This Frost & Sullivan research service titled European Cloud-based Unified Communications Services Market provides an analysis of challenges, drivers, and restraints of the market, as well as an assessment of the overall revenues for 2009, and revenue forecasts to 2015 for each of the main market regions. In this research, Frost & Sullivan's expert analysts thoroughly examine cloud-based unified communications services market.
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