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2010 North American Mobile Field Asset Management (FAM) Market
Frost & Sullivan, Jan 2010, Pages: 134
Today's next-generation Mobile Field Asset Management (FAM) solutions encompass a broad portfolio of offerings, including local fleet management, field service inventory tracking, and mobile product/cargo monitoring services. Each of these data-centric solutions utilize a variety of wireless technologies to remotely locate, track and manage mobile assets in the field. The more savvy company also links these solutions to its backend corporate software systems, providing management with real-time visibility, reality-based reports, and integrated analyses. This is an evolving category whose success is heavily dependent on accompanying hardware price points.
This Frost & Sullivan research service titled 2010 North American Mobile Field Asset Management (FAM) Market provides revenue and subscriber forecasts for each of the three major mobile FAM solution categories, the results of a 2009 IT decision-maker survey regarding FAM preferences and plans, and profiles of key industry participants, including U.S. and Canadian wireless carriers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: local field fleet management, mobile product/cargo tracking, and field service inventory/parts tracking.
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Market Overview
Need for Intelligence about Fleet Vehicles Trumps Recessionary Trends in the North American Mobile Field Asset Management Market
The mobile FAM solutions segment continues to gain traction and legitimacy in the North American market, although at a slower pace due to the persisting economic turbulence. Mobile FAM solutions use wireless and global positioning system (GPS) technologies to track a variety of product types including local fleets, field service trunk inventory, and product/cargo on the move. Increased visibility into the real-time location and condition of mobile assets can provide companies with a healthy hard-dollar return on investment (ROI). “Respondents to the Frost & Sullivan 2009 Mobile Enterprise Applications survey identified three major ROI impacts of their FAM deployments,” says the analyst of this research. “First, they experienced improved field service response times; second, faster trouble ticket resolution; and third, a significant decrease in worker overtime hours.”
While mobile FAM solutions can provide an attractive array of benefits, their high-priced hardware inhibit a brisker adoption rate. Although the application software and accompanying wireless data usage can be billed on a monthly per-user basis, FAM solutions tend to require expensive hardware such as cellular modems for fleet management, pager-size wireless asset tags for mobile cargo monitoring, and barcode or radio frequency identification (RFID) scanners for cargo and inventory tracking. “All of these hardware options are pricey propositions and can present a hefty upfront investment that, in this economic climate, is prohibitive,” notes the analyst. “Vendors and channels realize this and are working on lowering the financial burden for customers.”
Device manufacturers continue to work at making their products more affordable. Often, customers can negotiate some sort of financing arrangement with their vendor or channel to spread the hardware expense over a period of time. Vendors are also using lower-risk pilots or limited deployments to convince high-potential FAM users that the benefits of the solution compensate for the upfront costs. “A well-designed 30-day pilot can be enlightening and mitigate concerns about mobile FAM costs, data security, and worker upheaval,” observes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Local field fleet management
- Mobile product/cargo tracking
- Field service inventory/parts tracking
Technologies
The following technologies are covered in this research:
- Barcode scanning
- RFID
- Wireless asset tracking devices (Tags)
- Image capture
- Location tagging
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