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Asia Pacific Telepresence Markets
Frost & Sullivan, Dec 2009, Pages: 58
Businesses’ Cost Containment Measures in a Recessionary Environment Augur Well for the Telepresence Markets in Asia Pacific
The spurt in the adoption of telepresence suites in the Asia Pacific bears testimony to large businesses’ growing desire to consider video as an alternative to travel in the current straitened circumstances. As an immersive system, telepresence boosts productivity while simultaneously trimming the operational expenditure of the company. The market majors that were quick to seize the opportunity presented by the depressed economic climate were successful in selling a large number of systems in 2008. Vendors currently market telepresence systems as ready-built units, but in future, it is quite likely that vendor partners such as system integrators and service providers will play a more active role in launching customized immersive systems that are part of a managed services program. They are expected to involve tighter integration of video with other communication tools. “Growth in the telepresence market was high due to a sustained push by new market participants such as Cisco, and due to its base smaller compared to the much larger mid-range video conferencing market,“ says the analyst of this research.
As a part of the overall visual collaborations market, telepresence is a small, but an expanding presence. Since the telepresence markets are not as mature as conventional video conferencing, newer business models are causing a shift in the way customers use and buy solutions from vendors and their partners. The markets could also be hampered to a certain extent by the high prices of systems, but with the impressive progress being made by video technology, this issue will recede into the background. However, participants will have to ramp up their game and liaise with each other to deal with the huge challenge of establishing telepresence-specific industry standards. When customers are able to communicate with their partners, suppliers, and clients regardless of the telepresence solution, they perceive greater value for investments. This makes customers much more receptive and gives them a better sense of investment security.
Telepresence shipments are anticipated to soar further once customers that had deferred large investments due to budget cuts gradually start to deploy telepresence suites in their offices in 2009 and 2010. “The continuing growth and high visibility of the telepresence market is expected to have a positive effect on the entire visual communications industry and have a strong trickle-down effect,” notes the analyst. “We are already witnessing a blurring of boundaries between an immersive telepresence suite and conventional high definition (HD) video systems, and this will only accelerate in the next one to two years.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Ready-built systems
- Custom solutions
- Codecs
- Kits
Technologies
The following technologies are covered in this research:
- Web 2.0 tools
- Asynchronous team collaboration
- Enterprise social networks
This Frost & Sullivan research service titled Asia Pacific Telepresence Markets provides market trends, drivers and restraints, competitive and financial analysis, and country analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: ready-built systems and custom solutions (codecs and kits).
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