This report on new product developments in alcoholic drinks reviews some of the most significant launches in 2008 and 2009 from around the world. Influential and representative new product developments are categorised in key broad groupings:
- Packaging - Convenience/Consumption on the go - Eco credentials/reducing carbon footprint - Premium offerings - Economising/Cost Savings - Cocooning - Health and Wellness - Low-calorie/Low-carb - Natural/Organic - Low-abv variants - Energising properties - Flavours
While grey areas and a degree of overlap is unavoidable, case studies will be grouped according to their positioning and key USP. The report provides information as to launch date and country of origin, as well as insight into USPs and prospects. Comparisons with other FMCG industries have been drawn to access how these developments might play out in the future, while a critical revisiting of last year's focal new product developments will assist in determining both the most successful and failed strategies in terms of innovation.
