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Global Airline Alliances – Safety in Numbers
Euromonitor International, Dec 2009
As the global financial and economic crisis continues to impact heavily on the airline industry world-wide, this report examines the growing importance of airline alliances, as a means to cost efficiencies across their customer and business operations.
This report provides a review of the three main global alliances, Star Alliance, SkyTeam and oneworld, assessing their key hubs, M&A activity and key strength and weaknesses. A comparative analyses of loyalty programmes and strategic positioning are also included.
Parameters
All values expressed in this report are in US$ terms. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
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