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Beverages Packaging: Regional Insights from the Drinks Packaging Industry
Euromonitor International, Feb 2010
This report forms part of the Drinking Habits series; an investigation into the importance of branded packaged drinks to humans' daily need for fluid. By taking 2.2 litres a day as a conservative estimate of the recommended liquid intake, these reports build up a picture of how the world drinks, past, present and future. Most importantly, the reports track the contribution of branded packaged beverages as a share of total liquid consumption. The analysis sheds more light on what, in effect, is the degree of opportunity for growth in commercialised soft, hot, alcoholic and dairy drinks, in different regions around the world.
A closer look into the 'share of throat and wallet' reveals striking regional disparities in the importance of branded packaged drinks: from highly saturated Western European and North American markets to the fast-maturing regions of Eastern Europe and Latin America. Crucially, data from the emerging Asian economies and Middle East and African markets expose a pool of untapped opportunity.
This briefing investigates how choice of packaging evolves in response to consumer demand looking at regional beverage packaging trends with country highlights. In short, the Drinking Habits series is a map identifying opportunity zones in commercialised drinks.
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