Beverages Packaging: Regional Insights from the Drinks Packaging Industry

Euromonitor International, February 2010

This report forms part of the Drinking Habits series; an investigation into the importance of branded packaged drinks to humans' daily need for fluid. By taking 2.2 litres a day as a conservative estimate of the recommended liquid intake, these reports build up a picture of how the world drinks, past, present and future. Most importantly, the reports track the contribution of branded packaged beverages as a share of total liquid consumption. The analysis sheds more light on what, in effect, is the degree of opportunity for growth in commercialised soft, hot, alcoholic and dairy drinks, in different regions around the world.

A closer look into the "share of throat and wallet" reveals striking regional disparities in the importance of branded packaged drinks: from highly saturated Western European and North American markets to the fast-maturing regions of Eastern Europe and Latin America. Crucially, data from the emerging Asian economies and Middle East and African markets expose a pool of untapped opportunity.

This briefing investigates how choice of packaging evolves in response to consumer demand looking at regional beverage packaging trends with country highlights. In short, the Drinking Habits series is a map identifying opportunity zones in commercialised drinks.

INTRODUCTION
- Scope
- Key Findings

REPORT HIGHLIGHTS
- Preservation Methods
- SWOT

SUPPLY AND DEMAND DRIVERS
- Supply: Sustainable Production of Natural Ingredients
- Supply: Preservatives Are Key To Global Trade
- Demand: Convenience
- Demand: Convenience Food Rising in Bric Markets
- Demand: Keeping It Fresh
- Demand: Longer Life
- Demand: Is the Tide Turning?
- Demand: Do Preservatives Do More Harm Than Good?
- Demand: Free From Everything?
- Demand: Natural Products
- Demand: Organic Still Important for Consumers
- Demand: Eliminating Food Spoilage Around the World
- Demand: Implications of Lower Salt Levels for Preservatives
- Demand: Developments in Processing Technologies

PRESERVATIVES CATEGORY ANALYSIS
- Convenience Products Drive Preservative Ingredients Market
- Preservatives Used in A Diverse Range of Categories
- Category Use Shapes the Preservatives Market

PRESERVATIVES USED IN FOOD AND DRINKS
- Preservatives Have Shaped the Bakery Products Market
- Calcium Propionate Dominates the Bakery Products Market
- Regional Preferences in Bread Drive Demand
- Cakes Key Market for Potassium Sorbate
- Multi Portion Cakes Boosts Potassium Sorbate Market
- Western Europe Dominates Potassium Sorbate Market
- Potassium Sorbate Used in A Variety of Categories
- Could Packaging Innovation Be A Threat To Preservatives?
- Preservatives Used in Meat Products
- Nitrites Key Preservative in Canned/preserved Meats
- Health Scares Result in Nitrite-free Products
- Sulphites Used in Chilled Processed Meats
- Alternatives To Traditional Preservatives Being Developed
- Antioxidants Offer Multi-functional Benefits
- Preservatives Key for Fruit-flavoured Soft Drinks
- Benzoic Acid/benzoate Used Across Soft Drinks Market
- Developing Regions Push Up Demand in Carbonates
- Moving Away From Sodium Benzoate
- Coca-cola Begins Excluding Sodium Benzoate
- Benzoic Acid/benzoate Also Used in A Variety of Beverages
- Liquid Concentrate Preservatives
- Liquid Concentrates: An Alternative To Other Soft Drinks
- Sorbic Acid/sorbate Used in Other Drinks Categories
- Preservatives Used in Alcoholic Drinks
- Rtds Account for Biggest Share of Preservatives
- Regional Preferences for Alcoholic Drinks Determine Market
- Rtds Strong in Australasia and Eastern Europe
- Could New Closures Be the End for Preservatives in Wine?

PRESERVATIVES USED IN PERSONAL CARE
- Preservatives Used in Beauty and Personal Care
- Hair Care Accounts for the Majority of the Preservatives Used
- Benzoic Acid/benzoate Key in Toiletries
- Benzoic Acid/benzoate Used in A Variety of Categories
- Controversy Over Parabens Has Not Affected the Market
- Parabens Used Across Many Different Categories
- Potential Implications of Using Alternatives To Parabens
- Hydantoin Forecast To See Slowdown in Growth
- Hair Care Predominant Application for Hydantoin
- Phenoxyethanol Used in Cross-section of Products
- Increase in Demand for Phenoxyethanol Remains Steady
- Isothiazolinones Used in Rinse-off Products
- Isothiazolinones Market Remains Small
- Antioxidants Enjoy Positive Consumer Awareness
- Bha Used in Food and Non-food Categories
- Further Developments in Preservatives for C&t Industry

WHERE NEXT?
- Will "traditional" Preservatives Fight On?
- Keeping Competitive in A Busy Marketplace
- Future Strategies for Preservative Suppliers
- Positive Spin Needed for Preservatives

REPORT DEFINITIONS
- Overview of Ingredients – Part 1
- Overview of Ingredients – Part 2

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