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Global Functional Drinks Opportunities
Euromonitor International, Feb 2010, Pages: 73
Of all soft drinks categories, functional drinks experienced the most dynamic global growth over the past few years. However, functional drinks is reaching maturity in many countries. Historically, the US accounted for some 60% of global growth. Where will growth come from in the future? This report aims to identify the countries and brands in functional drinks that offer the greatest growth opportunities, focusing particularly on per capita volume terms rather than absolute volume growth.
The Global Functional Drinks Opportunities global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, Functional Drinks, RTD Coffee, RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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