While grey areas and a degree of overlap is unavoidable, case studies will be grouped according to their positioning and key Unique Selling Proposition (USP). The report provides information as to launch date and country of origin, as well as insight into USPs and prospects. Comparisons with other FMCG industries have been drawn to assess how these developments might play out in the future, while a critical revisiting of last year's focal new product developments will assist in determining both the most successful and the failed strategies in terms of innovation.
