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Managing Your Company’s Reputation on the Internet – What Marketing Executives Need to Know, Web Sites to Monitor, and What to do When Negative Feedback Appears
ExecSense, March 2010, Pages: 60
In Managing Your Company’s Reputation on the Internet, this webinar examines specific tips, tricks and techniques for how marketing executives should be overseeing how their company is perceived on the Internet. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand the specific types of web sites you need to monitor (such as social networking sites, customer review sites, blogs, and many others) so that you can address any perceived negative feedback online as well as incorporate positive feedback into future sales and marketing plans.
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by an expert at helping companies manage their reputation on the Internet, Kristian Hansen, and focuses on:
- Everything you need to know in 60 minutes about how a marketing executive should manage their company’s reputation on the Internet
- Specific web sites that a marketing executive needs to monitor (such as social networking sites, customer review sites, blogs, and others) as well as specific web sites that other marketing executives monitor
- What to do if you find a significant number of negative comments online and exactly how you should respond (or if it is inaccurate, how to have it removed)
- Answers to the ten questions most asked by marketing executives (and their CEOs) about how to successfully manage a company’s reputation on the Internet
- Case studies of how other marketing executives are managing their company’s reputation on the Internet, what web sites they monitor, and important lessons learned from companies that did not monitor their reputation online
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton
“...get leading intelligence without ever leaving your office.” – Alex Wilmerding, Vice President, Citigroup
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